Search Engine Marketing Services

Take your business to new levels by ranking at the top of Google and other major search engine via organic and paid channels.

What is SEM and Why It’s a Great Investment

In today’s increasingly competitive digital world, search engines have become an indispensable utility across industries and institutions, including digital marketinghealthcare, education and eCommerce. Search engines are customer service tools that allow online users to locate diverse information on the internet, including news, blog posts and brand offerings, and make informed decisions. Additionally, they serve as a powerful marketing platform for industry players to expand their online reach and increase brand awareness.

Anyone with a website can leverage search engines to promote their products and services and connect with key stakeholders. You have most likely learned about search engines in your search engine optimization (SEO) strategies, but you may not be familiar with their role in search engine marketing.

Ready to start your SEM advertising campaign? Our search engine marketing agency explains the significance of search engines in SEM and how your business can use them to speed up your customers’ buying process. Learn more about search engine advertising and improve your marketing effectiveness in no time!

Studies show that approximately 81 percent of consumers perform online research and spend an average of 79 days gathering information about a product or service before making a big purchase. This means the majority of online users have high purchasing intent.

Search engine advertising is one of the most cost-efficient ways to connect your brand with high-converting customers and increase your revenue. SEM advertising allows you to take advantage of consumers’ online behavior and position your ads precisely when they are looking for your brand offerings and are ready to purchase.

SEM is a pay-per-click (PPC) advertising strategy used to increase the visibility of your website in SERPs and reach customers at every stage of the buying cycle. Our search engine marketing experts bid on keywords to optimize your ad performance, increase your Quality Score and bring more traffic and conversions to your landing pages. Quality Score is a metric used by search engines to determine your paid search ads’ quality and relevance. The better you are at meeting your prospects’ needs, the less search engines will charge you for every ad click and conversion.

How Does SEM Work?

Search engines use algorithms to rank SEM ads and determine their search relevance. Paid search engine marketing is all about creating the right search engine marketing strategy, bidding on high-value keywords and continuously improving your search advertising tactics based on analytics results to lower your ad spending and improve profitability.
To outshine your competition, our search engine marketing agency follows a systematic approach to search advertising:

1. Keyword Research and Analysis
Our SEM company utilizes advanced keyword research tools, such as Google Search Console, to identify high-performing search terms and eliminate negative keywords from your list that are not an effective use of your search advertising budget.

2. Ads Creation and Landing Page Development
Once we’ve identified your target keywords, our search engine marketing experts craft text-based ads to display in search results and link them to unique, optimized landing pages. The goal is to capture your target audience’s initial search intent and move them to the bottom of your sales funnel.

3. Account Setup and Tracking
This phase is crucial in understanding the effectiveness of your search engine marketing strategy. Our SEM firm runs a lead-tracking report to see if the search engine in use supports conversion tracking. If it does, we double-check the codes to ensure they are properly installed on your landing pages.

4. Campaign Launch and Monitoring
Now that you have optimized paid search marketing ads, well-designed landing pages and a robust search engine marketing strategy, you are almost ready to launch your PPC search engine marketing campaign. Our SEM agency manages your campaign settings, such as locations, languages, networks and devices, to determine how your ads will run. Upon the campaign launch, we closely monitor your ad performance.

5. Evaluation and Analysis
Benchmarking campaign results against your paid search marketing goals is key to measuring your SEM success. We track and evaluate your key performance indicators (KPIs), including click-through rate (CTR), Quality Score, search impression share and cost per conversion. The analytics results allow us to optimize your next paid search engine marketing campaigns for higher conversions.

Now that you know what is search engine marketing and how it works, the next step is determining whether SEM PPC is worth your investment. Let our SEM company walk you through the advantages of capitalizing on search engine marketing early on.

Search Engine Marketing Services We Offer

Google Ads

From defining the right campaign objective, narrowing it down to the right audience, to in-depth keyword research and ad placing, we execute high-performance SEM campaigns.

Bing Ads

Our certified Google and Bing experts help businesses best utilize the Bing platform by creating well-optimized paid marketing campaigns.

Ad Remarketing

Retarget your potential audience using relevant ads and fabulous ad copies – something which helps you build your brand with a personalized touch to it.

Video Ad Management

Video ads are booming the markets with an audience growing by millions each day. Target better and gain global recognition for your business through effective Video Ad Management.

Rich Media

One of the key aspects of our display advertising services is driving brand engagement within your specified timeline. Rich media ads allow us to add a twist of creativity to bland ads to generate a higher engagement rate.

PPC Audits

Target better and achieve more by getting an in-depth analysis of your current and past PPC ad campaigns. Let our SEM agency do it to get you some answers!

Why go for Search Engine Marketing Agency - The Benefits

When the concept of Search Engine Marketing was introduced, the objective was clear – to gain visibility by optimizing your website. And that was all – because then the competition and ease to create websites weren’t there. With time, the objectives evolved as SEM was perceived to be a practice that could drive footfalls and fulfill desirable sales. Here’s a rundown to the benefits SEM Agencies can drive to your SEM campaigns.

Quick Results

When you start spending after your SEM campaigns, the results show up to appear within a short period. That means that your products and services gain the targeted visibility, footfalls and ultimately sales.

Brand Awareness

This is one of the goals which companies target while they approach Search Engine Marketing Companies. Doing the Google Ads campaign, optimizing those paid campaigns and getting on the first page of Google, definitely helps you to outreach your brand.

Laser-focused Targeting

One of the benefits of SEM campaigns is you get the option of targeting people based on geo-location, interests, search queries, buyer persona and so on. This way, your business gets visitors who are genuinely interested in your services/products.

Highly Optimized Ads

When you have marketing strategies in place and a budget to spare, you can make your products reach the right people. One of the ways is using keyword match types including exact match, broad match and so on.

Charged Only When Ad is Clicked

The beauty of paid ads is that when you spare an ad-budget, you only get charged when someone clicks on the link – when the user acts. Hence, your advertisements appear on search engines FREE OF COST. You enjoy a WIN-WIN, free exposure and exclusively quality leads/conversion.

When you can quantify your efforts, it becomes easy to measure their performance. Say, impressions, CTRs for your ads, bounce rate, unique page views and so on – it clearly states whether you are going the right way or not.

Let's get in toucH

At ITSGURI Digital Solutions, we are always ready for new collaborations and opportunities. Our response team is available 24*7 to answer all your digital marketing and related queries. Get in touch with us as we would be more than happy to help you!!

We are a full service creative digital marketing agency and group of highly motivated and trained entrepreneurs with lots of experience in strategizing and executing digital marketing campaigns for companies of various niches. We live by our motto – “We create super-rich experiences online!”

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