Editor introduction: Welcome to our guide on guest blogging in SEO.
What is guest blogging?
Guest blogging – otherwise called guest posting – is the act of contributing a post to someone else’s blog to build relationships, exposure, authority, and links.
The primary reason is to get referral traffic to your own site. Guest posts can help you build links. Link building is one of the key ranking factors for your site in search engines. You can also build brand awareness and become seen as an authority in your industry or niche.
When you guest post, you can organically connect with new readers as well.
We’ll go more into each of the specific benefits of guest posting below.
Is guest blogging a viable link building tactic?
he short answer is yes.
Like any tactics, guest blogging can be abused however.
But guest blogging should never be just about links.. The issue is that there are a great deal of organizations and companies that think about it this way, so they wind up distributing low-quality content on spammy or low graded websites, just to get a backlink.
In view of this abuse, all things considered that guest posting will become decreasingly effective as a pure link building tactic. Just around the time of writing the revision of this article, there was a Google spam link algorithm update where Google recommends editors to tag links in guest posts with a no-follow tag.
This won’t make visitor posting outdated! Why? All things considered, when done right, it brings numerous different advantages.
In 2014 Matt Cutts, then Head of Webspam at Google, announced “the decay and fall of guest blogging”
Advantages of Guest Blogging :-
Presently, how about we see a few additional advantages of guest blogging. Guest posting is a superb method for building brand awareness in light of the fact that the content you post on other sites tells new audiences about you.
Those new readers may visit your site or landing page for getting the right knowledge, which means guest blogging helps you attract new quality audience and improve lead generation.
Guest blogging also builds trust. If trusted, authoritative sites publish your content, some of that trust rubs off on you. Indeed, regular guest blogging can help other people see you as a specialist, which is incredible for the standing of your business.
When thinking about the benefits of guest blogging, SEO is one of the main ones. Building links from high-quality sites is a major SEO ranking factor and will improve your site’s position on search results pages. As a guest blogger, you’re not the only one who gains from the guest blogging strategy. The blog that’s hosting you does too. Since content creation is a major content marketing challenge, guest blogging helps site owners by making it easier for them to meet their content needs.
The collaboration starts with a couple of guest posts. Assuming you’re fortunate and furthermore bring something important to the table, it can develop into research activities, suggestions, and various promotional campaigns.
The last advantage worth focusing on is the possibility to procure significant reference traffic. People reading your sponsor post could tap on the connections you left in the post – and end up on your site. A portion of those may be potential purchasers who are prepared to download your lead magnets or schedule a meeting call.
How Guest Blogging Improves SEO
The essential effect guest blogging will have on your site’s SEO is through your site’s link profile. As you add to new sponsor sites, you should get new connections on new sites (where you contribute your post).
Backlinks are one of the main positioning elements in search engine optimization, and will be for years to come.
There are a couple of viewpoints to how Google measures a link. This incorporates the domain and page the link is on and the anchor text (the clickable part of the text).
Ideally your link will be placed within the body of the article, relevant to the surrounding context and supporting the article.
Guest posts also commonly have a biographical paragraph that speak about your background and/or your company. Typically the author includes a link explaining their background within the bio.
That is fine, yet you should ask the blogger for a connection in the article’s body, especially assuming it serves value to the post, the reader, and makes sense in context.
Why is a link in the body important?
It creates a more natural link – for the reader, for your website, and should support your post. It’s not only better for SEO, but it’s more likely to actually be clicked by readers.
Something To Think About When You’re Guest Blogging
The main thing to remember while guest blogging is the nature of the links you fuse into your text. At the point when include links in your content, the genuine words hyperlinked are called anchor texts.When you link a url, you should make sure it contains words that are useful.
Which words are valuable? Google utilizes anchor texts to survey a page’s importance, so remember keywords for the anchor texts that you link to.
Just make sure not to overdo it, as Google also penalises for spammy links. As with most SEO strategies, the most important thing to do is to do everything you do organically – if that makes sense.
Don’t be too heavy handed or artificial with the links you embed. In particular, ensure that the connections are relevant And if they’re relevant, they’re likely to include keywords anyway.
How to Spot Low Quality Websites?
You can spend a significant amount of time on a website audit to estimate its quality.
Here are a few hints on what you ought to consider while auditing a website or link provider
1. List of Websites
Most PBN and Dropped domain owners have a huge list of websites under comparable IPs, where they request for payment and accept almost whatever quality content passes the CopyScape plagiarism test.
If a webmaster replies with a large list of other domains they control for you to post on, they’re not the type of sites you want to be on.
Valuable websites should have decent traffic. You want links from websites that cater to an actual audience.
Of course the best way to see how a website is doing in search is to request access to Search Console and Google Analytics, but that’s not often possible, so you can use SEMRush or Ahrefs.
SEMRush allows you to compare traffic change after the release of an important update of Google’s algorithms.
Good websites should be visible in SERPs (Search Engine Results Pages). That doesn’t necessary mean on the first page, but you should clearly see the website in the SERPs for their important SEO keywords and within the top 50.
On the off chance that the information shown by apparatuses isn’t enough for you, you might need to physically check rankings of specific posts distributed
3. Domain Name and Domain History
Whenever you’re analyzing a new website, you should review the domain’s history.
To begin with, Have a look at the domain name. Great sites for the most part have great and reasonable domain names.
Furthermore, check the site’s historical backlink profile with a backlink checker such as Majestic.
Where do you go from here?
At this point you’ve understood that an introduction to guest posting can be a lot of things, however it basically can’t be short. It is a technique that requires a ton of effort and time, however it takes care of when executed accurately.
After learning the basics, there are two general directions you can pursue: either do it in-house or outsource it.
There are a lot of great guides out there on how to execute guest posting campaigns for those that are ready to start doing it in-house. Whatever the scale of your business is, keep in mind that dedicated guest blogging is not a one-person job!
For those that do not have the resources to do it in-house, but want all of the benefits that you get with guest posting, you should consider outsourcing it to a reputable agency.
We at ITSGURI Digital Solutions, have a lot of experience with different types of link building and outreach, so if you’re considering taking the next step, feel free to reach out to us thru Email or Book Appointment at any time.